Etica Logotype
Brand ID
Etica’s fair trade wine brands include Calesa, Sémillon, Carmenère, and Merlot. Taglines: "Celebrate Fair Trade," "Drink Like
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Etica Logomark
You Give a Damn," and "Fair Trade is Good Business. Brand identity, typography, strategy design, site design, front-end web, print materials, and advertising in collaboration with Tiffany Tompkins, owner of Etica.
