Etica Fair Trade

Etica Brand Identity, Typography, and Brand Strategy: Capturing the essence of Etica's fair trade wine brands, including Calesa, Sémillon, Carmenère, and Merlot. Motto: "Celebrate Fair Trade" Slogans: "Drink Like You Give a Damn" and "Fair Trade is Good Business."

The customer experience encompassed concept development, brand identity, UI/UX design, front-end website development, print materials, and advertising, in collaboration with Tiffany Tompkins, owner of Etica.