Etica Fair Trade
Brand ID
Etica Logo: Embodying the essence of Etica's fair trade wine brands, including Calesa, Sémillon, Carmenère, and Merlot. Motto: 'Celebrate Fair Trade' Slogans: 'Drink Like You Give a Damn' and 'Fair Trade is Good Business'.
Customer experience included concept, brand identity, UI/UX design, front-end website development, print, and advertising, in collaboration with Tiffany Tompkins, the owner of Etica.