Advertising

A variety of two-page layouts for a new Nike advertising campaign for women’s clothing/apparel, centered around the concept phrase “Did It”—a contrast to Nike’s iconic slogan, “Just Do It.”

Design included concept development, brand identity, print design, and advertising, created in collaboration with Michael Strassburger, Robynne Raye, Vito Costarella, Jem of Modern Dog Design, and Nike.